Industry: Technology
Kendeo Core: Sales Mapping
Framework: Value Divide
Objective: To communicate the benefits of a new service line built around Software Asset Management.
A professional services firm introduce a new service line and needed to map the benefits of their new offering. The accounting firm encoded the current state of their prospect base to evaluate how to solve their software asset management issues. A series of communication tools were created to assist partners as part of their new sales strategy.
click image below
